Simple, transparent pricing.
Start free. Get support when you need it.
Free
Free forever
Get Started Free- Full CRM platform
- Unlimited contacts
- Pipeline management
- Smart automations
- LOS integrations
- Email, SMS & calling
- Team collaboration
- Weekly office hours
- Community support
Support
$29/mo per ops staff
Get Support- Everything in Free
- Support ticket access
- Direct replies from our team
- Priority response times
- Per seat, add only who needs it
How Viato stacks up
Most “LO CRMs” are a GoHighLevel reskin with a $200/mo markup. Viato is purpose-built for mortgage, and free to start.
Swipe to compare →
| Feature |  | EmpowerLO | RAD CRM | LO Ninja | Bonzo | Jungo | Leaf360 |
|---|---|---|---|---|---|---|---|
| Starting price | Free | $197/mo | $197/mo | $197/mo | $150/seat | $96/user | $59/seat |
| Free plan | — | — | — | — | — | — | |
| Built on | Purpose-built | GoHighLevel | GoHighLevel | GoHighLevel | Data co. owned | Salesforce | Proprietary |
| Contact & pipeline management | |||||||
| Email & SMS marketing | Add-on | ||||||
| AI chat & voice assistant | — | — | Add-on | ||||
| Super Agent | — | — | — | — | — | — | |
| AI coding agent | — | — | — | — | — | — | |
| Live AI browser | — | — | — | — | — | — | |
| MCP marketplace | — | — | — | — | — | — | |
| Power dialer + AI call summaries | — | — | — | — | — | — | |
| iMessage from your own number | — | — | — | — | — | — | |
| LOS sync | |||||||
| UWM lender integration | — | — | — | — | — | — | |
| Generate a 1003 from a call | — | — | — | — | — | — | |
| Devastatingly handsome | — | — | — | — | — | — | |
| Setup fee | None | $300 | — | — | — | $249+ | — |
| Annual contract | No | No | No | No | No | 1-year | No |
Competitor pricing and features sourced from their public pricing pages (June 2026). Plans change, so confirm current details with each provider.
See what you'd save
Calls and texts are usage-based everywhere. The difference is the seat fee. Most LO CRMs charge $150 to $197 per user, every month. Viato's subscription is free.
Seat pricing from each provider's public pages. Calls and texts are billed by usage on every platform, Viato included, estimated here at the same rate for both (~$0.02/text, ~$0.04/call). Viato's Support plan is an optional $49/seat. Actual costs vary.
Need something custom?
Large team, enterprise requirements, or a unique workflow? Let's talk about a plan that fits.
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